This Privacy Policy explains how Watushka (“we”, “us”, or “our”) collects, uses, discloses, and protects information when you use our WhatsApp automation platform, website, and related services (together, the “Service”). It applies to visitors of our website, registered account holders, and, where relevant, the end recipients our customers message through the Service.
1Introduction
Watushka provides a Conversation Cloud-style platform that lets businesses manage WhatsApp conversations, run campaigns, build chatbots, and organize contacts from one dashboard. Using our Service requires processing certain personal data, and we take that responsibility seriously. This Policy describes what we collect and why, so you can make informed choices.
2Information We Collect
2.1 Account Information
When you register, we collect your name, business email address, phone number, company details, and password (stored in hashed form). This information identifies you and lets us provide support and manage billing.
2.2 Billing Information
For paid plans, we collect billing details such as company name, billing address, and tax identification number where applicable. Payment card details are handled directly by our payment processor and are not stored on our servers.
2.3 Usage Information
We automatically collect information about how you use the dashboard — pages visited, features used, campaign activity, device and browser type, and IP address — to help us understand usage patterns, secure the Service, and troubleshoot issues.
2.4 Contacts & Message Content You Upload
To use our messaging, broadcast, and chatbot features, you upload or connect contact lists, message templates, and conversation content. This may include personal data belonging to your own customers. See Section 4 for how we handle this category of data.
3How We Use Information
We use the information described above to:
- Provide, operate, and maintain the Service, including delivering messages via the WhatsApp Business Platform;
- Process payments and manage your subscription;
- Respond to support requests and communicate important account or policy updates;
- Monitor for abuse, fraud, and violations of our Terms or WhatsApp’s policies;
- Improve platform performance, reliability, and features; and
- Send you optional product updates or marketing communications, which you can opt out of at any time.
4Data Processed on Behalf of Customers
When you use Watushka to message your own contacts, you act as the data controller for that contact and conversation data, and Watushka acts as a data processor, handling it strictly on your instructions to deliver the Service. You are responsible for:
- Having a lawful basis and valid consent to collect and message each contact;
- Honoring opt-out and data deletion requests from your own contacts; and
- Ensuring the accuracy and legality of any data you upload, including via Excel/CSV import or API.
Watushka does not sell contact data uploaded by customers, and does not use it to message recipients on behalf of any party other than the customer who uploaded it.
6WhatsApp & Meta Data Handling
Because Watushka is built on the WhatsApp Business Platform, message content and metadata pass through Meta’s Cloud API infrastructure as part of delivery. Meta processes this data under its own privacy terms, available at WhatsApp Business Data Processing Terms. We encourage you to review Meta’s policies in addition to this Policy, since certain aspects of message handling (such as end-to-end encryption in transit and Meta’s own retention windows) are outside our control.
8Data Retention & Deletion
We retain account and Customer Data for as long as your account is active and as needed to provide the Service, comply with legal obligations, resolve disputes, and enforce our agreements. If you close your account, we will delete or anonymize your data within a reasonable period, except where retention is required by law or for legitimate billing records. You may request deletion of your account data at any time by contacting us (see Section 14).
9Security
We use industry-standard safeguards — including encryption in transit, access controls, and regular security reviews — to protect data against unauthorized access, loss, or misuse. No system is completely secure, and we encourage you to use strong, unique passwords and enable any available account security features.
10Your Rights
Depending on your location, you may have the right to:
- Access the personal data we hold about you;
- Request correction of inaccurate data;
- Request deletion of your data, subject to legal retention requirements;
- Object to or restrict certain processing; and
- Withdraw consent where processing is based on consent.
To exercise any of these rights, contact us using the details in Section 14. If your data is processed on behalf of a Watushka customer (for example, you received a WhatsApp message from a business using Watushka), please contact that business directly, as they control how your data is used.
11Children’s Privacy
Watushka is intended for business use and is not directed at individuals under 18. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us so we can remove it.
12International Data Transfers
Your information may be processed and stored on servers located outside your home country, including where our hosting and infrastructure providers operate. Where required, we rely on appropriate safeguards, such as standard contractual clauses, to protect data transferred internationally.
13Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will update the “Last updated” date above and, for material changes, provide additional notice such as an email or in-app banner. Continued use of the Service after an update constitutes acceptance of the revised Policy.
14Contact Us
If you have questions about this Privacy Policy or wish to exercise your data rights, contact us: